Sally McGinn Sports Psychologist

I have a passion for helping sports people fulfil their potential and working with them to improve their performance and I believe success is achieved through the optimum blend of mental and physical performance. I work with individuals or teams who want to improve and be successful and the techniques I employ can be used with any sportsperson. 

Success depends upon one’s ability to use one’s mind effectively and working on your mental performance can help you deal with a number of things. Are you finding that you’re frustrated or disappointed? Or putting in a lot of effort and getting little or no rewards? Maybe you are distracted by external factors which stop you concentrating or focussing.  Perhaps you cannot see a way forward or are losing your motivation? Maybe you are feeling pressure and do not know how to manage it.

Based on the Hampshire/Wiltshire borders and as an ex-competition rider and golfer, I have an insight into some of the challenges faced by sports people. I am a Chartered Sports & Exercise Psychologist, HCPC Registered and a BASES SEPAR Supervisor. I am also a Neuro-Linguistic Programming (NLP) Master Practitioner in Sport. I have worked with or I am currently working with athletes in GB Para Badminton, National League 1 RAMS RFC, Women's England Lacrosse Team, Challenge and Europro Tour Golfers, Junior Premier Tour Snooker Player, GB Aerobatic Pilots, Gymnastics, Ice Hockey, Motocross, Swimming, Triathlon and Equestrianism. I teach 3rd Year Sport Rehab undergrads "Psychology of Injury" @ UWE Bristol. I'm delighted to support the "Ask the Expert" column in Horse & Rider Magazine. I am Accredited Spotlight Practitioner (see Extra Services) and a qualified Mental Health First Aider.  


I work Face-to-Face, via Skype/FaceTime or will come onsite to where the athletes are training or in competition.

I can help you in your sport with 

  • Performing under Pressure

  • Motivation and confidence

  • Improving Focus and Concentration

  • Dealing with Distractions and Stress

  • Relaxation

  • Managing emotions and putting them to good effect

  • Visualisation

  • Pre-competition preparation & post competition management strategies

  • Returning from Injury

It takes courage to recognise that you are feeling like this and you have taken the first step to understand how to manage these areas and rebuild your energy for your sport. We all define success differently and I will work with you to develop a personal programme to success.
I look forward to hearing from you.